The Existential Universe Mapper is a framework of psychometric tools, that provide a valuable lens for self-understanding on dimensions that touch and shape our lives: personal and professional.
Brand Identity x Publication Design x Illustrations x Workshop Collateral
The framework believes that every person is a dynamic configuration of multiple elements - akin to a kaleidoscope which keeps changing.
However, these changes have a pattern, which gives us a sense of Identity and continuity. The logo icon was specially formed to reflect this idea. It is devised by layering 6 elements of 6 basic shapes, representing the 6 universes. The main symmetrical composition then morphs from one universe to the next before returning to its original state. The shape layers change in scale and position allowing the logo to transition smoothly through the universes in a kaleidoscopic fashion.
With a dynamic identity that reflected the complex nature of the mapper, a fresh take was spun on an otherwise serious subject.
Freelance Project 2019
Content: RLCPL is the copyrights owner for all content and assets for the EUM Framework and its derivatives.
Client: Ashok Malhotra & Reflexive Lenses Consulting Pvt. Ltd.
